Imagine this scenario: You're at Bevmo standing in front of a wall of red wine. There are thousands of bottles from hundreds of producers you've never heard of from dozens of countries you've never visited. You'd like to get something good for tonight's dinner party, but you're just not a wine expert. Wouldn't it be nice to know what your guests would like? Maybe you have a colleague who's practically a sommalier, but you wouldn't bother her with a phone call at this time of day.
Enter Goodrec. When the founders explained the concept for Goodrec, I knew I wanted to work on it (we helped them with the UI and brand ID). The concept is simple: Create a super efficient UI that lets people quickly enter recommendations for restaurants, books, etc. So, it's fast to enter the recs and it's even faster to find them.
You can see the product at www.goodrec.com. It will be invite-only for a while, buy you can probably find an invitation if you look hard enough.
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One of our biggest innovations was also the biggest challenge. Roost decided to skip the usual "build-your-own" database strategy and partner directly with the MLS data providers. This gives Roost property data that's light years ahead of their competitors. But it was accompanied by some major interface challenges due to some fairly detailed constraints on the presentation of said data.
