Frank Ramirez

San Jose, CA
(408) 390-7300


  Experience Skills
  Ramirez Design, LLC

Goal Setting

User Experience
Requirements Definition
User Research
Contextual Inquiry
Prototype Development
Information Architecture
Interaction Design
UI Design

JavaScript (limited)
PHP (limited)
Data Modeling (limited)
iOS (limited)


2/04- Present Principal

Manage teams of visual UI designers, interaction designers and developers in the US and abroad. Lead all aspects of digital product design for consumer web products, enterprise and mobile apps.

Partial client list:
eBay: Live Auctions re-design, Strategy for Trust & Safety
Led design team for the Connections page, Add Connections, Events, and more
Stanford University: Design for new Course Planning System for GSB
Good Fish: Co-founder for this website/iPhone app for fishermen, Managed several development teams in India.
GoodRec: (Purchased by Groupon) Design for Alpha release of website
PayPal: Re-design of the Send Money flow Collaborative entertainment site, design for Alpha Design strategy for Global Architecture
Yahoo!: Several projects including Y! Travel, FareChase, Member Center and more
1/01 - 2/04
Sr. Information Architect
7/00 - 1/01
Art Director/Creative Lead

Led requirements definition and information architecture for multiple in-store, online and cross-channel initiatives. Participated in a wide variety of project activities including: discovery research, concept generation, usability testing, cross-functional collaboration, IA documentation and communication.

Partial project list:
Pharmacy Blueprint: "Vision" project for online pharmacy 2+ yrs out
Photocenter Kiosk: Touch-screen application
Music and Movies Kiosk: Touch-screen application, allows customers to shop for, listen to and purchase CDs and movies. Also allows associates to check in-store inventory

Industry recognition:
"...We have never seen a better example of kiosk software that has been so well-designed ...The user interface is excellent and removes almost all guesswork."
-Kiosk Industry Sector Report, 2003

Wireless Kiosk: Touch-screen application for purchasing wireless phones Holiday 2000 Launch, handled IA and Creative Lead responsibilities for the checkout process and online photocenter (Purchased by
1/00 - 7-00
Art Director/Creative Lead
9/99 - 1/00
Led IA and visual redesign that resulted in an overnight jump in conversion (over 2x) and revenue. Named by ZDNet as top 10 ecommerce site 2/00 for integration of content & commerce
Keypoint Software
6/97 - 1/99
Manager, Web Graphic & Interface Design
12/96 - 6/97
Web Graphic & Interface Designer
Founding member and manager of Key Point's 3-person design team. Led information architecture, design and HTML for over 40 Internet, Intranet and extranet projects. Clients include: Hewlett Packard, Adaptec, Shoreline Teleworks, KLA Tencor, Altera

San Jose State University


B.S. Graphic Design, emphasis in Illustration

  Studied conceptual and digital illustration, information design, typography, art history, painting and printing
    UCSC Silicon Valley Extension
2009 - 2011   Sr. Instructor
    Co-authored and taught a coarse called "User Centered Design Fundamentals" and authored a coarse titled "UE Design for Web Applications" (to be taught in Fall '11)
    Membership & Affiliations
    Interaction Design Association (IxDA)
2005   One of the 13 founding board members